The following information is relevant to those taking part in Somerset Art Weeks Festival and Open Studios Event. You may also find it useful for your own event and exhibition.
Not everybody will want to beat the drum, but those who want to shout a little louder have quite a few options. We are all individuals, we can emphasise what makes our work unique and more appealing. Express your skills fluently.
Central to your strategy, everything should point to it, it’s your most flexible and updatable flag waver. Sites like WIX and WordPress are free and articulate.
Make sure your Membership Directory information is up-to-date. Consider to upgrade your digital skills, training courses are available for all ages via Somerset Skills & Learning or other charitable organisations in Somerset. Ask help from your friends and family and sign-up free 3-hr Digital Surgery for Somerset artists with Somerset Film: https://www.somersetfilm.com/initiatives/ignite/
Digital printing gives you bright personalised posters. Where posters are hard to place, smaller flyers are often easier. All communications should feature your web address, along with logo of the events, venues and sponsors.
If you don’t have one, build one NOW! Go through your previous contacts, including supporters, visitors, customers, organisations, and individuals. Invite them to join your mailing list and make sure you have their permission. You can use free online mailing tool, such as Mailchimp.
Facebook, Instagram and Twitter
Begin to build excitement through your messages. There will be competition, lots of it, so use left field stories about your work. Vary the approach, and lead back to the website. Of course, not everyone use Social Media, therefore, considered different ways to communicate with your audiences and keep in informed about your event.
You will be under some pressure but the best coverage comes from good editorial, good stories. You then buy small ads to back them up. Some advertising works, particularly for a larger scale event. So please consider free marketing tools before opt for advertising.
Hit and miss but always worth trying. Local press are hungry for good images and local interest. County press will pick up charm and beautiful Somerset action. Before you contact any press, please make sure your press release is ready to tell your story and good images.
Radio and TV
love a good story but you have to be very lucky. Follow up stories after the show about success/interest.
For Somerset Art Weeks Participants:
Art Weeks Guide
Make sure you distribute them prior the event, your local coffee shop, surgery and news agent.
In the Studio
Legal notices to be displayed. Your work, hang it, light it, label it. Your info, your audience love to learn about you. Cluster venues, info to lead to next venue. Packaging, decent wrapping and labelling project your image beyond the studio. Add a flyer etc. Record all your visitors, it is very valuable data.
An important focus for warmest contacts, makes them feel valued. Check other Private Views in your area so you don’t clash, they don’t all have to be on the first Friday. Invitations print and email, and follow theme. Sell work here. Less party more sell. Promote other Private Views and venues too.
After the Event
Remove signs and store for next year. Visitor feedback to SAW Office. Follow up visitors and customers with thanks and prompt to buy later.
Make sure you retain all the data you can, add it to your mailing list.
Please read all the relevant information for the event
SAW Facebook pages
Each area has its own private page, use it to keep in touch, add ideas and more.